ROCHESTER, NY - Imagine the surprise of Tom Slechta, President of Rochester based Videk, Inc., when on February 2, while having breakfast, he caught a video clip on the Today Show that showed President Bush standing next to Videk's Print Verification StandTM (PVS).  "There's nothing better than waking up in the morning and seeing the President of the United States standing next to your equipment on the national news." Slechta commented.  The clip showed President Bush visiting a Federal Management Services (FMS) site, the division of the U.S. Treasury that is responsible for printing government issued checks.  The VPS was being used as a backdrop for the President's discussion of Social Security reform. 

The Treasury uses Videk's PVS to "look at" every government check that they print, about 350 million each year.  These are the ubiquitous "Statue of Liberty" checks that are printed for IRS refunds, social security and veterans' benefits, civil service annuities, Federal salaries, and vendor payments.  The Treasury relies on the data that the PVS captures during the check production process for an accounting audit trail.  The systems, recently upgraded, are installed at five Treasury-FMS production locations nationwide and have been in operation for over four years now.

"This isn't the first time that the PVS has had similar national exposure.", explains Amy Stark, Videk's Marketing Communications Manager.  "Since the PVS looks good on T.V., with it's warm red glow and flashing video screen, showing the checks at a production rate of about 20 per second, it makes a great background prop.  Whenever there is a story about the federal government disbursing money, it seems that we get some exposure.  The PVS has also logged appearances in a similar capacity with numerous Treasury Secretaries and Federal Reserve officials over the years."  Amy goes on to say, "As an in-house joke, we've thought about collecting the video clips and putting them together, but with our own voice track.  Imagine President Bush extolling virtues of the Videk PVS!".

About Videk
Videk's roots go back to the early 1970's as an Eastman Kodak engineering department.  In 1985, Kodak launched Videk as a wholly owned venture company, and in 1986, the first vision systems were shipped to customers.  In 1992, Videk was acquired by Performance Technologies, and then Danfoss Inc. in 1995, at which time it was renamed Danfoss Videk.  In 1999, Videk spun-off as an independent privately held company.  Videk currently employs 25 people.
Videk is the worldwide leader in supplying high-speed, real-time vision system solutions to all of the major printing and mailing equipment vendors for digital print and mail automation.  Working with its OEM and Reseller Partners, Videk develops inspection and verification solutions for laser printers, letter inserters, inkjet printers, and document finishing equipment.  Videk systems read virtually any visible or invisible OCR, 1-D barcode (128, I2of5 and Code 39), DataMatrix code, Xerox DataGlyph™, OMR, Postnet (US Postal Barcode) or PlanetCode.  Videk's vision expertise is unsurpassed with more than 20 years of experience providing a wide range of application solutions for vision inspection in the industrial and manufacturing environment.  Information on Videk and its products can be found on the World Wide Web at http://www.videk.com or http://www.invizicode.com/

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